You have a website, however, it isn’t getting any traffic and your phones are not ringing. When offering local services you need to put your website out there and get it working for you. Website design is very important in this process. You not only want a good looking website, but you want a website that people actually can find and use. That’s what local SEO services do. Local SEO services use proven tactics that get your website found in the search engines.
When you need a plumber, hairdresser, chiropractor, dentist, specialist, or any other local service, where do you look them up? Gone are the days of the Yellow Pages and we are now into digital. Everything is digital. Which is why every business needs to step up their digital marketing.
Once your website starts to rank for the keywords in your area, you have it made. It will work for you 24/7 as it is up 24/7. If you take appointments, allow clients to book online for better response. Online appointments are key these days and age as many people are so busy that they are searching for their services online after normal working hours.
Have a website that sells you!
The point of your website is to sell what you have to offer. Be sure that it is informative of why you are different from the others. Also, include before and after pictures if this is something that helps in your industry. For example, a landscaping service company could get more clients if they have more examples of their work. A body shop could do the same thing. Think about what people care about when they find you.
Being local to your area, you not only want your website to rank. But, you also want to get good local rankings in the maps areas of the search engines as well. This is the area that is usually at the top of the screen and shows the clients where you are located, your name, address, and phone number. They can simply click on that and call you, it is that simple. Many people don’t scroll past the map’s area, which makes this a very hot area to rank!
Rank your website in the Maps.
While local rankings in the search engines and maps are important they are actually two separate entities of ranking. This gives you double the chance of someone calling you, scheduling an appointment, or setting up a time for a consultation. You have double the chance when you are ranking in both areas.
SEO is not something that happens overnight. While it is easy for some websites to rank rather quickly, others will take more time. We can help you determine an approx. guess how long that will take. However, it really is up to the search engines. But, we will do our best with what we know is working with our other clients.
Your website will need content and backlinks to get it to rank. These are things that we will take care of for you. All you have to do is call and speak with one of our representatives. We work with and are successful with many local companies and are happy to help you with your SEO needs.