Why Local SEO is Important

Why Local SEO is Important

You have a website, however, it isn’t getting any traffic and your phones are not ringing.  When offering local services you need to put your website out there and get it working for you.  Website design is very important in this process.  You not only want a good looking website, but you want a website that people actually can find and use.  That’s what local SEO services do.  Local SEO services use proven tactics that get your website found in the search engines.

When you need a plumber, hairdresser, chiropractor, dentist, specialist, or any other local service, where do you look them up?  Gone are the days of the Yellow Pages and we are now into digital.  Everything is digital.  Which is why every business needs to step up their digital marketing.

Once your website starts to rank for the keywords in your area, you have it made.  It will work for you 24/7 as it is up 24/7.  If you take appointments, allow clients to book online for better response. Online appointments are key these days and age as many people are so busy that they are searching for their services online after normal working hours.

Have a website that sells you!

The point of your website is to sell what you have to offer.  Be sure that it is informative of why you are different from the others.  Also, include before and after pictures if this is something that helps in your industry.  For example, a landscaping service company could get more clients if they have more examples of their work.  A body shop could do the same thing.  Think about what people care about when they find you.

Being local to your area, you not only want your website to rank.  But, you also want to get good local rankings in the maps areas of the search engines as well.  This is the area that is usually at the top of the screen and shows the clients where you are located, your name, address, and phone number.  They can simply click on that and call you, it is that simple. Many people don’t scroll past the map’s area, which makes this a very hot area to rank!

Rank your website in the Maps.

While local rankings in the search engines and maps are important they are actually two separate entities of ranking. This gives you double the chance of someone calling you, scheduling an appointment, or setting up a time for a consultation.  You have double the chance when you are ranking in both areas.

SEO is not something that happens overnight.  While it is easy for some websites to rank rather quickly, others will take more time.  We can help you determine an approx. guess how long that will take.  However, it really is up to the search engines.  But, we will do our best with what we know is working with our other clients.

Your website will need content and backlinks to get it to rank.  These are things that we will take care of for you.  All you have to do is call and speak with one of our representatives.  We work with and are successful with many local companies and are happy to help you with your SEO needs.

3 quick ways to increase rankings

3 quick ways to increase rankings

I can’t tell you how many times I came across websites that wouldn’t budge for any further ranking despite that they had everything else in place. At times, all you need is to decrease your website load to get a boost in rankings.

I will share three tips right here in this article that will help your website move up on rankings, so grab your favorite snack and dive into this short read.

It’s no secret that Google likes speed, and that’s because no one waits for a page load. Would you? I know I wouldn’t. Nobody got time for that! Website speed is a ranking factor, according to Google.

Ok, let us dive in and get you the three tips for quick rankings.

The first tip is compressing images to a smaller size. I’m sure you have multiple photos on your site, and all of them will count towards your website load speed.

Tip one – Image compression.
I like to use this FREE service called “TinyPNG” this is a fantastic service to reduce your image size. Here’s the link if you wanted to check it out. www.TinyPNG.com TinyPNG is my go too when I need to speed up my website. People often use plugins, but again, plugins will still add load time and not to mention security issues with plugins.

Tip two – Keep visitors on your site longer.
Bounce Rate is another ranking factor. When someone lands on your website and quickly leaves, this sends a message to Google that they didn’t like this website too much because the visitor left within seconds. By adding a 3-minute video will usually solve this problem.

Tip three – Fast hosting. Speed is a big deal!
If you are using WordPress likes most of us do, you know we are using plugins for all sorts of added features. The theme you are probably using is a problem due to your cheap hosting provider.

I love “Site Ground” they built their hosting for WordPress, and sure they are a bit pricy, but a slow hosting company that’s more affordable is costing loss revenue and rankings.

Well, there you have it, my three tips to higher rankings when it comes to pleasing the almighty Google.

I have increased many websites rankings with just these three tips I have shared with you today. Give it a try and enjoy your boosted rankings.

If you like more FREE tips, follow me at www.Facebook.com/YLocalmaps1.